{"id":5905,"date":"2026-05-17T17:59:35","date_gmt":"2026-05-17T15:59:35","guid":{"rendered":"https:\/\/www.nocenti.fr\/?p=5905"},"modified":"2026-11-13T14:32:51","modified_gmt":"2026-11-13T13:32:51","slug":"quelle-agence-video-choisir-produire-contenu-linkedin-instagram-b2b","status":"publish","type":"post","link":"https:\/\/www.nocenti.fr\/blog\/quelle-agence-video-choisir-produire-contenu-linkedin-instagram-b2b\/","title":{"rendered":"Quelle agence vid\u00e9o pour produire du contenu LinkedIn et Instagram B2B ?"},"content":{"rendered":"<p>LinkedIn et Instagram sont devenus les deux piliers incontournables de la communication B2B en 2026. Mais produire du contenu vid\u00e9o qui performe sur ces deux plateformes demande une expertise tr\u00e8s sp\u00e9cifique, que toutes les agences vid\u00e9o ne poss\u00e8dent pas. Comment trouver le bon partenaire pour votre contenu social B2B ?<!-- notionvc: 4b3fc883-bd81-4663-b768-0bf6dec84387 --><br \/>\n<!-- notionvc: 5ce11744-0679-4955-b3c1-84d43e8d31bb --><\/p>\n<h2>LinkedIn et Instagram B2B : deux plateformes, deux logiques<!-- notionvc: 167a6907-d789-488f-8e8d-13002d375d67 --><br \/>\n<!-- notionvc: 6ddd0377-5336-47db-a061-e4f71df4ae19 --><!-- notionvc: 6ec982c4-8d21-4546-9f44-7ecac8d297cc --><\/h2>\n<p><strong>LinkedIn<\/strong> est le r\u00e9seau professionnel par excellence. Les vid\u00e9os B2B y prosp\u00e8rent quand elles apportent de la valeur : conseils d&rsquo;expert, retours d&rsquo;exp\u00e9rience, donn\u00e9es sectorielles, t\u00e9moignages clients, coulisses d&rsquo;entreprise. Le ton est professionnel mais humain, la dur\u00e9e optimale se situe entre 30 secondes et 2 minutes, et les sous-titres sont indispensables (85 % des vues se font sans le son). Les formats qui performent le mieux : les interviews courtes, les vid\u00e9os \u00e9ducatives et les behind-the-scenes.<\/p>\n<p><strong>Instagram<\/strong> en B2B demande davantage de cr\u00e9ativit\u00e9 visuelle. Les Reels (format vertical, 15 \u00e0 60 secondes) g\u00e9n\u00e8rent aujourd&rsquo;hui le plus fort reach organique sur la plateforme. En B2B, ils permettent de montrer la culture d&rsquo;entreprise, de humaniser la marque, de valoriser les \u00e9quipes et de d\u00e9montrer le savoir-faire de fa\u00e7on dynamique et accessible.<!-- notionvc: 8a7c85b4-4b56-4706-a54f-9d74c5a7af8b --><!-- notionvc: 87094782-7eb8-4244-bc4c-4b60d5c286bc --><!-- notionvc: fa501124-9f84-47f5-b559-ebc821b38a4c --><!-- notionvc: c19b05ea-1017-4b19-b0ad-d4825dc7b927 --><!-- notionvc: 36c7669c-0058-4344-8af2-d1949473001e --><!-- notionvc: 138c9bef-5e76-42a1-891b-1dc6e172fc78 --><\/p>\n<p><!-- notionvc: 7474b573-b280-4d4c-93b4-8391b2c3142f --><\/p>\n<p><span style=\"color: inherit; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 1.56em; font-weight: 600;\">Les contenus qui fonctionnent en B2B sur ces plateformes<!-- notionvc: d72f6d85-5001-4673-b1ec-654fcaf6c2fa --><br \/>\n<!-- notionvc: 1739b443-1333-44e7-be15-9a4365ab7395 --><\/span><\/p>\n<p>Plusieurs formats ont fait leurs preuves en B2B : les <span class=\"notion-enable-hover\" data-token-index=\"1\">vid\u00e9os \u00e9ducatives<\/span> (tips, conseils, d\u00e9cryptages sectoriels), les <span class=\"notion-enable-hover\" data-token-index=\"3\">t\u00e9moignages clients<\/span> (le social proof par excellence), les <span class=\"notion-enable-hover\" data-token-index=\"5\">behind-the-scenes<\/span> (coulisses de production, journ\u00e9es types, pr\u00e9sentations d&rsquo;\u00e9quipe), les <span class=\"notion-enable-hover\" data-token-index=\"7\">vid\u00e9os de lancement<\/span> (nouveaux produits, nouvelles offres, partenariats), et les <span class=\"notion-enable-hover\" data-token-index=\"9\">mini-documentaires<\/span> qui racontent l&rsquo;histoire et les valeurs de l&rsquo;entreprise.<!-- notionvc: 92c4a3e4-bab8-4064-9c1a-c2840b15dcbf --><\/p>\n<p><span style=\"color: inherit; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 1.56em; font-weight: 600;\">Les comp\u00e9tences cl\u00e9s d&rsquo;une agence sp\u00e9cialis\u00e9e en contenu social B2B<!-- notionvc: e7185fc1-d0e1-4518-b312-9f872e207f50 --><br \/>\n<!-- notionvc: 1739b443-1333-44e7-be15-9a4365ab7395 --><\/span><\/p>\n<p>L&rsquo;agence id\u00e9ale pour votre contenu LinkedIn et Instagram B2B doit : comprendre les codes \u00e9ditoriaux de chaque plateforme (pas juste les contraintes techniques), \u00eatre capable de d\u00e9cliner une m\u00eame production en plusieurs formats simultan\u00e9ment, ma\u00eetriser le motion design pour habiller les vid\u00e9os avec des textes et des animations engageants, et travailler dans une logique de <span class=\"notion-enable-hover\" data-token-index=\"1\">production en volume<\/span> pour alimenter un calendrier \u00e9ditorial r\u00e9gulier.<!-- notionvc: 593b84da-88a9-425e-9569-3739641c60ac --><\/p>\n<p><span style=\"color: inherit; font-size: 1.56em; font-weight: 600; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Nocenti, votre partenaire contenu vid\u00e9o B2B<!-- notionvc: 2f1090e7-528d-4a89-af85-4c8e3b3281fb --><br \/>\n<!-- notionvc: 30d27bac-882e-442c-9f8a-0601ce813535 --><\/span><\/p>\n<p><a href=\"https:\/\/www.nocenti.fr\">Nocenti<\/a> est une agence vid\u00e9o parisienne qui accompagne les entreprises B2B dans la cr\u00e9ation de contenus vid\u00e9o pour LinkedIn et Instagram. Depuis 15 ans, l&rsquo;agence produit des vid\u00e9os professionnelles qui respectent les codes des plateformes sociales tout en refl\u00e9tant l&rsquo;identit\u00e9 et les valeurs de ses clients.<\/p>\n<p>Nocenti vous propose des <strong>packages de production contenu<\/strong> adapt\u00e9s \u00e0 votre rythme de publication : d&rsquo;une production mensuelle \u00e0 un v\u00e9ritable studio de contenu vid\u00e9o externalis\u00e9.<\/p>\n<p>\ud83d\udcde D\u00e9veloppez votre pr\u00e9sence B2B avec Nocenti : <a href=\"http:\/\/www.nocenti.fr\">www.nocenti.fr<\/a><\/p>\n<p><!-- notionvc: a97f45f0-a059-4350-a250-ad17876d159e --><\/p>\n<p><!-- notionvc: a5ece79b-c008-452a-b1c6-34b62b2d4cb3 --><\/p>\n<p><!-- notionvc: 7f463aef-8b9b-416e-90dc-41957652cc1e --><\/p>\n<p><!-- notionvc: 11275ed6-2bde-47ab-a3fa-7d029d9412c8 --><\/p>\n<p><!-- notionvc: b074bd4e-33c5-4626-9789-d33ab9c2e853 --><\/p>\n<p><!-- notionvc: 9f6c121b-74dc-445f-a2b9-de4f9d72e8bd --><\/p>\n<p><!-- notionvc: 1dd017f5-467e-498f-a326-4f9ead3282df --><\/p>\n<p><!-- notionvc: ea6005fb-7187-4feb-bc9d-b00f25da10de --><\/p>\n<p><!-- notionvc: 691e62f2-4ed0-4c24-af0a-2d564e0c91ac --><\/p>\n<p><!-- notionvc: 24abb6f8-d87a-43e7-b598-8c5ac0fbc2f2 --><\/p>\n<p><!-- notionvc: 54a7be9b-1c65-4e96-9327-a610ae5a6141 --><\/p>\n<p><a href=\"https:\/\/www.nocenti.fr\"><!-- notionvc: 5a32a774-f124-42be-ad4e-52fe552463c3 --><\/a><\/p>\n<p><!-- notionvc: 8e62db1f-da1f-4b59-99de-14c21ccb836c --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn et Instagram sont devenus les deux piliers incontournables de la communication B2B en 2024. Mais produire du contenu vid\u00e9o qui performe sur ces deux plateformes demande une expertise tr\u00e8s sp\u00e9cifique<\/p>\n","protected":false},"author":2,"featured_media":5888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quelle agence vid\u00e9o pour produire du contenu LinkedIn et Instagram B2B ?<\/title>\n<meta name=\"description\" content=\"Performer sur LinkedIn et Instagram deux piliers incontournables de la communication B2B en 2026 avec l&#039;aide de l&#039;agence vid\u00e9o Nocenti\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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