{"id":5908,"date":"2026-05-17T18:07:52","date_gmt":"2026-05-17T16:07:52","guid":{"rendered":"https:\/\/www.nocenti.fr\/?p=5908"},"modified":"2026-11-13T14:29:31","modified_gmt":"2026-11-13T13:29:31","slug":"comment-choisir-agence-video-publicitaire-paris","status":"publish","type":"post","link":"https:\/\/www.nocenti.fr\/blog\/comment-choisir-agence-video-publicitaire-paris\/","title":{"rendered":"Comment choisir une agence vid\u00e9o publicitaire \u00e0 Paris ?"},"content":{"rendered":"<p>Paris concentre des dizaines d&rsquo;agences qui se disent sp\u00e9cialis\u00e9es en vid\u00e9o publicitaire. Certaines sont de v\u00e9ritables r\u00e9f\u00e9rences cr\u00e9atives, d&rsquo;autres des g\u00e9n\u00e9ralistes qui ont ajout\u00e9 \u00ab\u00a0publicitaire\u00a0\u00bb \u00e0 leur description. Comment distinguer les unes des autres et choisir l&rsquo;agence qui fera vraiment la diff\u00e9rence pour votre marque ?<!-- notionvc: d577dbfe-4a56-4716-bf0c-dd21e3559db3 --><br \/>\n<!-- notionvc: 5ce11744-0679-4955-b3c1-84d43e8d31bb --><\/p>\n<h2>Les crit\u00e8res de s\u00e9lection d&rsquo;une agence publicitaire vid\u00e9o parisienne<!-- notionvc: 658593c8-3992-4f24-a1a6-b3ee72c1afea --><br \/>\n<!-- notionvc: 6ddd0377-5336-47db-a061-e4f71df4ae19 --><!-- notionvc: 6ec982c4-8d21-4546-9f44-7ecac8d297cc --><\/h2>\n<p><strong>L&rsquo;expertise cr\u00e9ative<\/strong> est le premier crit\u00e8re. Regardez le portfolio en vous posant ces questions : les concepts sont-ils originaux ? Les \u00e9motions sont-elles au rendez-vous ? Le message est-il m\u00e9morable ? <strong>La ma\u00eetrise des formats de diffusion<\/strong> est le deuxi\u00e8me crit\u00e8re essentiel : spot TV, pre-roll YouTube, vid\u00e9o Facebook et Instagram, banni\u00e8res vid\u00e9o programmatiques&#8230; chaque format a ses codes et ses contraintes techniques.<\/p>\n<p><strong>Les r\u00e9f\u00e9rences dans votre secteur<\/strong> sont \u00e9galement importantes : une agence qui a d\u00e9j\u00e0 travaill\u00e9 pour des marques de votre industrie comprendra plus vite vos enjeux et votre cible. Enfin, <strong>la transparence tarifaire<\/strong> et la qualit\u00e9 de l&rsquo;accompagnement (suivi de projet, interlocuteur unique) sont des indicateurs de s\u00e9rieux incontournables.<!-- notionvc: ba8c1b3f-df3d-487b-924a-113c331f4168 --><\/p>\n<p><!-- notionvc: 7874eee8-8345-4231-8e40-562518e6e030 --><\/p>\n<p><!-- notionvc: 8a7c85b4-4b56-4706-a54f-9d74c5a7af8b --><!-- notionvc: 87094782-7eb8-4244-bc4c-4b60d5c286bc --><!-- notionvc: fa501124-9f84-47f5-b559-ebc821b38a4c --><!-- notionvc: c19b05ea-1017-4b19-b0ad-d4825dc7b927 --><!-- notionvc: 36c7669c-0058-4344-8af2-d1949473001e --><!-- notionvc: 138c9bef-5e76-42a1-891b-1dc6e172fc78 --><\/p>\n<p><!-- notionvc: 7474b573-b280-4d4c-93b4-8391b2c3142f --><\/p>\n<p><span style=\"color: inherit; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 1.56em; font-weight: 600;\">Les questions \u00e0 poser lors d&rsquo;un premier rendez-vous<!-- notionvc: fca7784e-5b07-42b8-9094-480c04026da6 --><br \/>\n<!-- notionvc: 1739b443-1333-44e7-be15-9a4365ab7395 --><\/span><\/p>\n<p>Lors de votre premi\u00e8re rencontre avec une agence, posez-lui ces questions : Comment g\u00e9n\u00e9rez-vous vos id\u00e9es cr\u00e9atives ? Qui sera le r\u00e9alisateur attribu\u00e9 \u00e0 mon projet ? Les comp\u00e9tences sont-elles en interne ou sous-trait\u00e9es ? Quels r\u00e9sultats mesurables vos clients ont-ils obtenus gr\u00e2ce \u00e0 vos spots ? Comment g\u00e9rez-vous les retours et les ajustements cr\u00e9atifs ?<\/p>\n<p>Les r\u00e9ponses vous donneront une vision pr\u00e9cise de la culture de l&rsquo;agence et de sa capacit\u00e9 \u00e0 livrer ce que vous attendez.<!-- notionvc: 622a1150-c8ef-4d14-9129-9cc46d26dc93 --><!-- notionvc: 92c4a3e4-bab8-4064-9c1a-c2840b15dcbf --><\/p>\n<p><span style=\"color: inherit; font-size: 1.56em; font-weight: 600; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Nocenti, agence vid\u00e9o publicitaire parisienne depuis 15 ans<!-- notionvc: 9a949a60-a39c-42f3-9bdd-13b2aee8710e --><br \/>\n<!-- notionvc: 30d27bac-882e-442c-9f8a-0601ce813535 --><\/span><\/p>\n<p>Bas\u00e9e en r\u00e9gion parisienne depuis 15 ans, <a href=\"https:\/\/www.nocenti.fr\">Nocenti<\/a> a b\u00e2ti sa r\u00e9putation sur la cr\u00e9ation de vid\u00e9os publicitaires qui marquent les esprits. L&rsquo;agence a collabor\u00e9 avec des marques exigeantes comme Guess et L&rsquo;Occitane, preuve de sa capacit\u00e9 \u00e0 d\u00e9livrer un niveau de cr\u00e9ativit\u00e9 et de r\u00e9alisation digne des plus grands annonceurs.<\/p>\n<p>Nocenti g\u00e8re tout en interne \u2014 de la direction cr\u00e9ative au tournage, de la post-production au motion design \u2014 pour garantir une coh\u00e9rence parfaite et des d\u00e9lais ma\u00eetris\u00e9s. Quel que soit votre budget, l&rsquo;agence vous propose une solution sur mesure qui ne sacrifie jamais la qualit\u00e9 cr\u00e9ative.<\/p>\n<p>\ud83d\udcde Confiez votre vid\u00e9o publicitaire \u00e0 Nocenti : <a href=\"http:\/\/www.nocenti.fr\">www.nocenti.fr<\/a><\/p>\n<p><!-- notionvc: 40ae3669-bb64-48e4-a040-c327139e8717 --><\/p>\n<p><!-- notionvc: a97f45f0-a059-4350-a250-ad17876d159e --><\/p>\n<p><!-- notionvc: a5ece79b-c008-452a-b1c6-34b62b2d4cb3 --><\/p>\n<p><!-- notionvc: 7f463aef-8b9b-416e-90dc-41957652cc1e --><\/p>\n<p><!-- notionvc: 11275ed6-2bde-47ab-a3fa-7d029d9412c8 --><\/p>\n<p><!-- notionvc: b074bd4e-33c5-4626-9789-d33ab9c2e853 --><\/p>\n<p><!-- notionvc: 9f6c121b-74dc-445f-a2b9-de4f9d72e8bd --><\/p>\n<p><!-- notionvc: 1dd017f5-467e-498f-a326-4f9ead3282df --><\/p>\n<p><!-- notionvc: ea6005fb-7187-4feb-bc9d-b00f25da10de --><\/p>\n<p><!-- notionvc: 691e62f2-4ed0-4c24-af0a-2d564e0c91ac --><\/p>\n<p><!-- notionvc: 24abb6f8-d87a-43e7-b598-8c5ac0fbc2f2 --><\/p>\n<p><!-- notionvc: 54a7be9b-1c65-4e96-9327-a610ae5a6141 --><\/p>\n<p><a href=\"https:\/\/www.nocenti.fr\"><!-- notionvc: 5a32a774-f124-42be-ad4e-52fe552463c3 --><\/a><\/p>\n<p><!-- notionvc: 8e62db1f-da1f-4b59-99de-14c21ccb836c --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une agence vid\u00e9o publicitaire doit donc ma\u00eetriser non seulement la r\u00e9alisation vid\u00e9o, mais aussi la strat\u00e9gie cr\u00e9ative publicitaire, la connaissance des comportements consommateurs et les m\u00e9caniques d&rsquo;efficacit\u00e9 des diff\u00e9rents formats de diffusion.<\/p>\n","protected":false},"author":2,"featured_media":5909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment choisir une agence vid\u00e9o publicitaire \u00e0 Paris ?<\/title>\n<meta name=\"description\" content=\"Comment choisir l&#039;agence qui fera vraiment la diff\u00e9rence pour votre marque ? 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Conseils pratiques et astuces pour trouver la bonne agence\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nocenti.fr\/blog\/comment-choisir-agence-video-publicitaire-paris\/\" \/>\n<meta property=\"og:site_name\" content=\"Nocenti\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-17T16:07:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-13T13:29:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nocenti.fr\/blog\/wp-content\/uploads\/2026\/05\/Comment-choisir-une-agence-video-publicitaire-a-Paris-_.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincent Thevenin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincent Thevenin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/comment-choisir-agence-video-publicitaire-paris\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/comment-choisir-agence-video-publicitaire-paris\\\/\"},\"author\":{\"name\":\"Vincent Thevenin\",\"@id\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/#\\\/schema\\\/person\\\/438e19bad803a48a83480c9e87ac5519\"},\"headline\":\"Comment choisir une agence vid\u00e9o publicitaire \u00e0 Paris ?\",\"datePublished\":\"2026-05-17T16:07:52+00:00\",\"dateModified\":\"2026-11-13T13:29:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/comment-choisir-agence-video-publicitaire-paris\\\/\"},\"wordCount\":421,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/comment-choisir-agence-video-publicitaire-paris\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Comment-choisir-une-agence-video-publicitaire-a-Paris-_.jpeg\",\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/comment-choisir-agence-video-publicitaire-paris\\\/\",\"url\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/comment-choisir-agence-video-publicitaire-paris\\\/\",\"name\":\"Comment choisir une agence vid\u00e9o publicitaire \u00e0 Paris ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/comment-choisir-agence-video-publicitaire-paris\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/comment-choisir-agence-video-publicitaire-paris\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nocenti.fr\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Comment-choisir-une-agence-video-publicitaire-a-Paris-_.jpeg\",\"datePublished\":\"2026-05-17T16:07:52+00:00\",\"dateModified\":\"2026-11-13T13:29:31+00:00\",\"description\":\"Comment choisir l'agence qui fera vraiment la diff\u00e9rence pour votre marque ? 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